northeastern university marketing and communications

Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Persuasion and Rhetoric. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Offers students an opportunity to develop their own media products to put their learning into real-world context. The Business of Entertainment. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Further internship details are available in the department office. our expertise Highlights An Award-winning Campaign. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Centers, Labs and Initiatives. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. (4 Hours). Explore Our Degrees Gather Here. Business-to-Business Marketing. Introduces students to frameworks that help explain current issues in electronic marketing. Offers elective credit for courses taken at other academic institutions. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. (4 Hours). COMM3912. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Opens New Window Online Communities. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. (4 Hours). COMM3530. Popular Communication. Marketing Management. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. (4 Hours). MKTG6295. (4 Hours). Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Associate Dean for Administration and Finance. Focuses on the marketing research process and the analysis of data using software applications. - Center for the Arts. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. c.zangerl [@]northeastern.edu. Covers a proven selling process and presents compelling solutions to customers. COMM2725. (4 Hours). Social Media Analytics. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. COMM2551. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Studies methods that may range from close textual analysis to deconstruction to theories of performance. Mobile Communication. Contemporary Rhetorical Theory. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Content is adapted by the faculty depending on the location of the class. What do you think? COMM3320. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. (3 Hours). Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Interdisciplinary Research in Marketing Science. Focuses on the Internet and the World Wide Web. Offers special topics in marketing. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. MKTG6285. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Creating and Sustaining Customer Markets. It. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Please fill out the form below with your web request(s). Offers analytic insight on methods people use to communicate different types of social action through body language. Club - Marketing Association Northeastern Fund Emergency Information Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. (4 Hours). Marketing < Northeastern University The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Lead Faculty. Undergraduate Research Practicum in Marketing. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. COMM1450. Memory has become a central concept for analyzing problems of historical representation and identities. | Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. People. (4 Hours). A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Design and Communication Studies, BA - Northeastern CAMD 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Advanced Marketing Management. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Northeastern University. Sport and Spectacle. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Communication and Privacy. Personalize your path. College Leadership | Northeastern University College of Professional Doctor of Nursing Practice (DNP) | Northeastern University What do you think? Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. COMM3309. Counts as MKTG2201 for business minors only. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Legal Argumentation, Advocacy, and Citizenship. 2022-2023 Northeastern University Full-Time MBA Program Overview. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Introduction to Marketing in a Global Context. (4 Hours). Examines the development, procedures, economic functions, and responsibilities of advertising. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Attribute(s): NUpath Capstone Experience, COMM4625. Northeastern University is a private institution that was founded in 1898. COMM2534. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Designed to improve students' critical understanding of the visual, in its various forms, for communication. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Gaining Insights from Consumer Data. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. (3 Hours). In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. 360 Huntington Ave., Boston, Massachusetts 02115 (4 Hours). Sports, Politics, and Communication. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Principles of Argumentation. Her prior work in diversity, equity and . Emphasis is on practical development of skills and evaluation of talent and potential. Surveys the communication process in complex organizations. COMM2625. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Attribute(s): NUpath Societies/Institutions, COMM1210. MKTG2202. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. (4 Hours). Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A.